The NAMM Show, produced by the National Association of Music Merchants (NAMM) and hosted annually at the Anaheim Convention Center, stands as the world’s leading global event for the music, sound, and entertainment technology industries, bringing together thousands of brands, artists, educators, and innovators from around the world. Celebrating more than a century of music-industry leadership, NAMM is where groundbreaking instruments, pro-audio gear, live-event technology, and digital music tools are officially unveiled, while attendees experience live performances, hands-on demos, and high-level education sessions led by industry experts. The show is also known for its star power, with internationally recognized musicians, producers, and creators frequently spotted on the expo floor exploring gear, appearing at brand booths, or participating in panels. Signature events such as the TEC Awards, She Rocks Awards, NAMM Retail Awards, Parnelli Awards, and the Grand Rally for Music Education spotlight excellence across recording, live production, retail, and music advocacy. With hundreds of exhibitors ranging from iconic legacy brands to cutting-edge boutique builders, NAMM continues to shape the future of music culture and technology, making it an essential destination for anyone serious about music creation, performance, and innovation.
Beyond the expo floor, NAMM delivers an immersive experience built around connection, creativity, and community. Attendees can explore multiple live stages hosting nonstop performances, product demos, and artist showcases that bring new instruments and technologies to life in real time. Educational programming remains a core pillar of the show, with hundreds of panels, workshops, and networking sessions focused on music business strategy, artist development, emerging technology, and the future of live and recorded sound. From first-time creators to seasoned industry leaders, NAMM provides unmatched access to knowledge and collaboration that drives careers and companies forward.
For media platforms like BandBabe.com, NAMM represents a pulse check on where music culture is headed next. It’s where trends are born, partnerships are formed, and influential voices converge under one roof. The show’s inclusive energy celebrates diversity across genres, generations, and roles within the industry—highlighting not only global superstars and major brands, but also independent artists, women-led initiatives, and next-generation innovators. As a hub for discovery and inspiration, NAMM continues to reinforce its reputation as the definitive global gathering for music makers, tastemakers, and industry tra
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